Limitless possibilities, interwoven through the passage of time
Nestled serenely alongside the Nikko river in Tsushima, Aichi Prefecture lies Yamaei Keori, a hidden gem just a short 25 minutes drive from Nagoya station. Established in 1915, this mill has upheld a rich legacy of crafting exquisite textiles, with a primary focus on menswear fabrics.
Mr. Yamada, the fourth-generation CEO of this establishment, graciously welcomed us into his office—a veritable treasure trove brimming with historical archives dating back to the early 20th century. Quietly arranged within were volumes of weaving blueprints, old yarn samples, and an extensive library of ingeniously designed fabric swatches. Yamaei Keori's reputation for quality has spread throughout the fashion world, attracting the attention of numerous European luxury houses seeking to collaborate on original fabric collections.
The commitment to this artistic pursuit transcends mere logic and technology. Yamaei Keori's sensibilities are finely attuned to the subtle shifts of nature. For instance, it is said that the nearby river provides an advantage during winter by moderating humidity and reducing friction during weaving, keeping the yarns’ luster when woven together.
Every individual involved in this endeavor shares a deep belief in their craft, refusing to compromise on quality, keeping a thoughtful approach to production. In a world that grows ever faster and more demanding, they remain steadfast in their commitment to excellence, imparting a sense of warmth and kindness to every piece they create.